POWDR AND PEPSICO PARTNER TO DELIVER INNOVATIVE NEW PROGRAMMING THAT ENHANCES THE MOUNTAIN EXPERIENCE AND PROTECTS THE ADVENTURE LIFESTYLE FOR FUTURE GENERATIONS
PARK CITY, Utah., March 24, 2021 – POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, enhance people's lives and have fun doing it, announced a new partnership with PepsiCo as the official beverage partner at 10 of POWDR’s mountain resorts and five Woodward destinations.
Teams across POWDR business units (BUs) are making efforts to live their Play Forever commitment to protect the environment and support our communities amidst the uncertainly surrounding COVID. Resorts and Woodward destinations and their staffs are giving back to their communities in a host of creative ways, providing avenues for employees to get involved and stoking resort pride.
By: Wade Martin and Justin Sibley, POWDR Co-Presidents
There’s been plenty of buzz following the announcement that three-time gold medalist Aly Raisman has joined our team as Woodward’s Gymnastics Program Designer, but perhaps nothing quite as buzzworthy as her recent spot on NBC’s Today Show.
Joining the Hoda and Jenna segment on February 17 via Zoom, Raisman spoke about her exciting new partnership with Woodward before fielding questions from a panel of 14 young gymnast fans.
Skiing and snowboarding’s top athletes have flocked to Woodward Park City in recent weeks. Since the season’s official opening of the superpipe in February, a number of the world’s competitive skiers and riders have been utilizing the one-of-a-kind build as they train for upcoming events like the FIS World Championships (taking place in Aspen, Colo., later this March), as well as the 2022 Beijing Olympic games.
To better serve Las Vegas' growing population and the resulting increased demand for year-round, authentic outdoor recreation, Lee Canyon has undertaken a thorough, nearly nine-year planning process to offer—all within the current ski area boundary—new mountain biking trails, parking, ski/snowboarding terrain, a zip-line and a mountain coaster.
At the 2021 NSAA winter conference, which was conducted virtually due to COVID, the teams behind each of the Woodward Mountain Parks and Woodward Park City were recognized for their “Passion for Progression.” The award, which officially recognizes POWDR’s launch of Woodward Mountain Parks and Woodward Park City, was presented by Burton on behalf of NSAA. Tim Brennwald, chief operating officer for POWDR, and Chris Gunnarson, general manager of Woodward Park City and senior vice president for Woodward Mountain Experiences, were on hand to accept the award over the Zoom-based conference.
The team at Lee Canyon pulled off a successful Ruby Cup event from Jan. 8-10, despite a few restrictions due to COVID. This was the sixth year for the annual event, a fundraiser for the Nevada Donor Network, and named for Chris Ruby, a local snowboarder and organ donor who died at age 20, and whose organs and tissues helped heal more than 90 lives. The non-profit Nevada Donor Network recovers and allocates lifesaving organs and tissues for Nevada transplant patients.
In February, POWDR and Subaru agreed to extend their longstanding partnership, which also makes Subaru an official partner of Woodward. The pairing will bring more amenities to mountain experiences and benefit POWDR properties in a host of ways—great news for employees, guests, and adventure seekers everywhere.