Park City, UT, June 15, 2021 – POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, had five mountain resorts and a team member recognized for excellence in sustainability and marketing during the National Ski Areas Association’s (NSAA) annual trade show last week. Each year, NSAA recognizes the most innovative and successful ski area programs in the categories of sustainability and marketing as well as safety and growth.
In the Golden Eagle Awards for Sustainability, two POWDR resorts and a team member took home awards.
Some folks believe spring at a ski resort to be the best time of the season. The sun is out, snow is soft, burgers are on the grill, and fun is in the air. For POWDR resorts that stay open late in the season—notably Killington, Mt. Bachelor and Snowbird—all these benchmarks of spring hold true.
“Spring vibes at Mt. Bachelor are the best,” says Leigh Capozzi, brand and marketing director. “The entire energy of the resort shifts—for both staff and guests. Most days are sunny, with crystal clear bluebird skies, and the skiing is fantastic.”
On May 1, Woodward Tahoe launched a new, year-round membership model, joining similar multi-season products at Woodward Park City, Killington and Mt. Bachelor. The effort will help create ongoing value for guests and more opportunities for staff and the Tahoe community.
This spring, Snowbird hosted social media phenoms “The Bucket List Family” for a week of snow sliding and mountain fun, which resulted in lots of great exposure for the resort. What translated to about 45 minutes of YouTube content and a half dozen Instagram posts took a lot of effort behind the scenes, a task the crew says was well worth it.
Your efforts to support our COVID-19 protocols and do your part to stay well resulted in us being able to deliver and enjoy memorable experiences across POWDR for the duration of the season.
The COVID-19 landscape has changed and, with vaccines now widely available and new CDC guidance regarding masks and distancing, POWDR remains committed to protecting our teams, guests and community.
As we all know, Woodward is a passionate community committed to prioritizing safety within the camp experience for every camper, staff member, coach and family. Last month was National Child Abuse Prevention Month, and Woodward was proud to announce a new partnership with child safety leaders Darkness to Light and the Monique Burr Foundation for Children, in conjunction with Gymnastics Program Designer and Advocate Aly Raisman, to help increase awareness and provide education on the prevention of child abuse.
The Camp Woodward show is officially back! After a two-year hiatus, Woodward is excited to bring back its hit series—a reality show that follows a group of up-and-coming skaters through their two-week experience at camp—for the 11th season. And while everyone on the camp team is exciting to gear back up for production, there’s clearly a group of people who are even more excited.
The Camp Woodward show fans.
This winter was one for the books. In the words of Eldora GM Brent Tregaskis: “This past season was stressful, not normal, normal, crazy and fun all at the same time.” Now, as we shift into summer and beyond, let's hear from our POWDR GMs in their own words on what this winter meant for our teams, our guests and the local community.
Every year, POWDR teams go through an annual review of their long-term business plan, and this year was particularly introspective. The need to throw out the usual playbook and modify operations to ensure the safety and wellbeing of our teams, guests and communities amidst the global COVID-19 pandemic meant there were lots of new things to reflect on during this year’s annual review.
Winston Churchill stated, “never let a good crisis go to waste,” and teams across POWDR have leveraged this watershed moment well, by applying learnings to inform future plans.