PARK CITY, Utah, June 8, 2020 – Today, POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, enhance people's lives and have fun doing it, introduced at its mountain resorts Play It Forward, an employee and community-centric philanthropic program. The first area of focus for Play It Forward is on supporting POWDR’s mountain communities as they navigate the immediate challenges surrounding the COVID-19 pandemic.
Three POWDR resorts received top honors from the National Ski Areas Association (NSAA) for excellence in marketing and sustainability during the association’s (virtual) annual trade show in May. Each year, NSAA recognizes the most innovative and successful ski area programs in the categories of sustainability and marketing as well as safety and growth.
Hopefully, we’ll soon be freely breaking bread again with the people we care about. But as some restaurants remain fully or partially closed, a quarantine trend has emerged—a resurgence of home cooking.
According to a recent article in Hoosier AG Today—a trade outlet that covers farming, food, forestry and renewable fuel issues in the state of Indiana—our current return to the kitchen is a pivot on a 20-year trend of people cooking less and eating fewer meals at home. The stats show that during that period, at least nine meals per week were eaten away from home.
During these times of crisis, people are looking at the future with uncertainty, wondering what the “new normal” will look like. Since we don’t know when—or how—this new normal will take shape, we fall back on what we do know: our values; life lessons; instinct; and human nature.
In today’s uncertain world, amidst the COVID-19 global health pandemic and societal challenges, there remain many bright spots, with people eager to act, do good and help one another. POWDR teams embody this drive to do good, to Play It Forward.
At POWDR, we are fortunate to be surrounded by a crew of very thoughtful people. Many have shared suggestions for community engagement and volunteer opportunities supporting COVID-19 relief efforts, and many others are looking for ways to contribute. Please find a start to the list of ways you can engage in supporting your community below, and send any additional ideas you have to firstname.lastname@example.org. Thanks for all that you all do for your communities in this challenging time.
COVID-19 Relief Individual Volunteer Efforts
It is in times like these that we are reminded of the fantastic people who work at POWDR. We thank all employees for going above and beyond this season for their coworkers, community and resort, and we asked teams to send in a few fun shout outs to their departments, staff members and colleagues in recognition and gratitude.
Sam Huettinger and Joe Cataudella arrived for work at Boreal Mountain on Presidents Day, Feb. 17, prepared for a typical—if not busy—day of patrolling the hill. But the two unexpectedly had to put their medical training to work when a cardiac arrest occurred near the base-area 49er lift. Sam and Joe, Boreal's health and safety and assistant health and safety manager respectively, were first on the scene and started CPR, which they performed for more than 30 minutes until the patient was transported to an ambulance and eventually by life flight to Renown Regional Medical Center in Reno.
COVID-19 came in like a lion in early March, prompting POWDR to suspend operations at its ski resorts and Woodward properties by the middle of the month. The unexpected mandate cast a shadow on a typically lucrative—and fun—time of year. Still, in the face of uncertainty, many of POWDR’s shuttered businesses figured out ways to do some good.
by John Cumming
There’s no guidebook on how to feel at a time like this. Usually, during periods of challenge, fear, high anxiety and uncertainty, my reaction is to go skiing, to go to the mountains where I feel most grounded. But for now, the mountains will have to wait.