PARK CITY, Utah, June 8, 2020 – Today, POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, enhance people's lives and have fun doing it, introduced at its mountain resorts Play It Forward, an employee and community-centric philanthropic program. The first area of focus for Play It Forward is on supporting POWDR’s mountain communities as they navigate the immediate challenges surrounding the COVID-19 pandemic. The philanthropic program will continue as part of POWDR’s commitment to protecting and enhancing the places in which so many love to work, live and play.  

“We are grateful to be a part of our communities, and we believe they are ecosystems that work only if we help and support each other,” says John Cumming, POWDR founder and chairman. “When it comes to our mission to ‘enhance people’s lives,’ we desire to do that for everyone, and being able to do so starts with a thriving mountain community ready to deliver the adventure lifestyle for future generations. The entire POWDR family desires to help so that together, with our friends and neighbors, we may successfully navigate COVID-19 and continue to thrive as communities of choice for living the adventure lifestyle.” 

Part of POWDR’s Play Forever corporate responsibility commitment, Play It Forward comes to life locally, within each of POWDR’s mountain resort communities. It offers opportunities to volunteer time, contribute items in need, and donate to Play It Forward Funds established in partnership with local community foundations in the name of each POWDR resort. All dollars raised through the Play It Forward Funds will go to non-profits on the frontlines serving POWDR’s mountain communities. 

Anyone can contribute to any POWDR resort’s Play It Forward Fund, all of which were established with generous gifts, totaling $2.25M, from POWDR’s founder and chairman, John Cumming, his brother, David Cumming, the Cumming Foundation, and POWDR team members who all share the desire to support the strong connection between POWDR’s resorts, employees and communities. 

To learn more about Play It Forward, visit  


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Part of POWDR’s Play Forever Corporate Responsibility Commitment, First Area of Focus is Support Amidst COVID-19 Pandemic
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